|Pet Industry 2008 Strategic Outlook|
A market research report defining the strongest trends, growth segments and spending demographics in all major segments of the industry: pet supplies, pet food, services and veterinary services in the U.S. market.
Moving forward into economic uncertainty in 2008, this report helps businesses and marketers align with trends, segments and pet owner spending by age, income, general region and family composition.
What's Inside: A strategic overview of all major segments of the pet industry and some companies involved. Current and emerging nationwide spending trends are analyzed. This report also looks at the evolution of the humanization trend and its impact on all segments.
The aging population, childless consumers and high-income baby boomers are analyzed by their pet spending habits. Charts and tables are included using data from the Labor Department, Bureau of Labor Statistics that highlight core trends in U.S. consumer spending by income, age and family composition.
This report does not provide data by type of pet or brand market share, although the majority of spending and focus of the report is on dogs.
Some Companies Mentioned:
Who Buys It: Pet companies and any business marketing to pet owners nationwide. This report is particularly useful to suppliers and retailers of premium pet products and services from food to daycare, and to companies marketing veterinary services. Businesses expanding into pet supplies for the first time benefit from the strategic industry introduction and depth of coverage.
What It's Used For: Strategic planning, product development, marketing & advertising campaigns and business plans.
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