Dillon Media evaluates a product or public perception through market research. Once data is collected and challenges are identified, solutions are presented in a campaign strategy to meet goals. Techniques may vary from campaign to campaign but some standard tools we use include press releases, press kits, satellite feeds, podcasts, webcasts, wire service distribution of information and internet placement, as well as utilizing direct media contacts.
A press release is a written statement distributed to the media. It is a fundamental tool of public relations. Press releases are usually communicated by a newswire service to news media and journalists may use them as they see fit. Very often the information in a press release finds its way verbatim, or minimally altered, to print and broadcast reports.
Dillon Media will write and distribute your next press release. Please contact us to arrange a discussion of your requirements.