Two-thirds of American households spent almost $40 billion on pets in 2006. Mostly on dogs. Pet owners are consumers with serious purchasing power and unique habits and represent a compelling target market for many businesses.

These reports focus on U.S. pet owner spending habits, demographics and trends, and help companies refine nationwide target markets and develop business strategy.

Pet Industry 2008 Strategic Outlook
A strategic overview of nationwide U.S. spending habits, trends and players in the four primary segments of the pet industry: pet food, services, veterinary services and pet supplies. Published February 2008.

Pet Owner Spending by Income & Higher Income
Ideal for businesses marketing to pet owners nationwide. This report shows spending trends of U.S. pet owners by income range in pet food, pet supplies, pet services and veterinary services. Includes charts of total yearly spending on the entire U.S. pet industry, wIth an executive summary and sector highlights written by Dillon Media. Published Jan. 2008.

Veterinary Services Consumer Expenditures Data Tables
Three pages of the latest available data tables on U.S. consumer spending at the vet by age, income, region and family composition.

Pet Food Consumer Expenditures Data Tables
Three pages of the latest available data tables on U.S. consumer spending on pet food by age, income, region and family composition.

Pet Industry 2007 Strategic Outlook
This 45-page pet market research report identifies emerging trends, growth sectors, pet owner demographics and companies dominating the industry. It covers the four primary market segments of pet food, pet supplies, veterinary services and pet services. This report also discusses the evolution of the humanization trend into luxury and health themes, and its impact on all segments.

The aging population, childless consumers and the ascendancy of high-income baby boomers are analyzed by their pet spending habits. Charts are included of American spending on pets by general region, age, income and number of children.